What Signs are You Following?

Semiotics is the study of signs – things that signify other things. It comes from Classical Greek σημεῖον sémeion ‘mark, sign’, which is an extended-play version of σῆμα séma (which signifies about the same thing, but it’s smaller). The semi in semiotics looks just like the semi in semiconscious, but it’s not, and you’re probably at least half aware of that. That latter semi is from Latin and means (as I sure hope you know) ‘half’.

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